Q1 2021 Performance of Top Film & Television iOS Apps in Europe

In the first quarter of 2021, the Film & Television category on the iOS platform has seen varying performances among the top applications in Europe. The data, sourced from Sensor Tower, provides a snapshot of how these apps fared in terms of downloads, revenue, and active users.

Disney+ kicked off the quarter with a notable revenue peak of $2.9M in the last week of March, up from $2.1M at the beginning of the year. Downloads for the app started at 467K in the last week of December and saw a slight increase to 217K by the end of March. Weekly active users showed a significant jump, from 6M to 6.5M in the same period.

Netflix, a major player in the streaming space, recorded revenues of $1.4M in the last week of March, a slight decrease from the $1.7M at the start of January. Downloads dipped from 668K in late December to 336K by the end of March, while active users saw an increase from 24.7M to 23.7M.

For Amazon Prime Video, revenue fluctuated, ending the quarter at around $439K from an initial $417K. Downloads decreased from 513K to 232K, while weekly active users rose from 4.9M to 4.5M.

The discovery+ application experienced revenue growth, ending at $298K in the last week of March compared to $330K at the beginning of January. Downloads saw an initial increase in early January to 33K but ended the quarter with a slight drop to 21K. Active users ranged from 108K in late December, peaking at 142K in mid-February, before settling at 123K by the end of March.

Lastly, Viaplay: Movies & TV Shows, while not as prominent as its counterparts, showed a steady revenue in the quarter, with a minor increase to $270K from $346K. Downloads for Viaplay remained relatively stable, beginning at 23K and ending the quarter at 16K. Active users showed a slight increase from 295K to 267K over the same period.

For more detailed insights and data on app performance, Sensor Tower's platform is the go-to resource. The trends observed in this quarter highlight the dynamic nature of the Film & Television category on the iOS platform in Europe.